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Bose Headphones

Challenge
Develop a campaign to reposition Bose over-ear headphones and associate them with a new image.

Solution
After thorough research, I found that the Bose brand studies not only how sound works, but how people perceive it. I then developed a campaign that visualizes the transformative experience of the headphones, where the listener is in their own personal world consumed by their music, separated from the outside world. Photography by Benjamin Heath, Bethany Marie, Chris Ozer, and Cory Staudacher.

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