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Charlotte Lodge

Assess the given brand’s identity and brand gaps and develop a new identity that realigns the brand with its values.

Charlotte Lodge is a luxury fishing lodge on the Haida Gwaii Islands of British Colombia for anglers and outdoor enthusiasts who want to experience a one of a kind fishing experience, amazing customer service, and a connection to the spectacular outdoors of Haida Gwaii. After thorough assesment and evaluation of the brand, I developed a new identity that brings back the sense of adventure, hospitality, sophistication, and connection to the outdoors that the lodge prides itself on.

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