Assess the given brand’s identity and brand gaps and develop a new identity that realigns the brand with its values.
Living Architecture is a non-profit holiday home rental company based in the UK. Its intention is to "enhance the appreciation of modern architecture, while providing the opportunity for an exceptional holiday experience, in a space designed by an outstanding architectural practice." I believe LA's goal is to reach young, modern travellers who are open and curious to learn more about design and architecture. I developed a new identity that brings an inspiring, bold, and modern look that was missing from the original identity in hopes to appeal to these travellers.