Minto is an environmentally focused, underground copper and gold mine located near Whitehorse, Yukon. Previously, Minto did not have a dedicated website or web presence. They needed a source of truth to communicate their company to the Yukon community, investors, potential advisors, and employees. They also needed brand recognition and a presence amoung their competitors.
I worked on a website that spoke to the deep experience of their team, their environmental comittment, process, history, and recently evolved brand. We used elements taken from this new brand, topographical line patterns, environmental photography, and branded iconography all influenced by their location in the Yukon. This established brand recognition and a proffessional yet approachable perception. View the site here.