Decidedly Jazz Danceworks Website
Challenge
Decidedly Jazz Danceworks (DJD) had an outdated website that was not optimized for mobile and hard to navigate causing a high bounce rate. I was tasked with designing a high-quality, modern website design that would clearly enable users to register for classes, donate, and purchase tickets. The site had to reflect DJD’s brand values and personality and present their offering, and be flexible enough for changes to content.
Solution
Adhering to, and evolving DJD’s brand guidelines, I designed a website using a clear layout and clean hierarchy that incorporated video: one of DJD’s main drivers to performances and classes. Drawing from the geometric letters in the DJD logo, patterns were created to guide the eye through the page and create a dynamic rhythmic quality reminiscent of dance. The main colour palette of black, white, and grey was maintained to communicate the stylish and sophisticated style of the brand personality. Using DJD’s library of dynamic dance photography, as well as a cutout photo editing style, the bold movement of dance was emphasized further, providing a creative solution that aligned the website to the brand.
My role
UI Design
Presentations
Wireframing
Quality Assurance
Agency
Tiller Digital
