Tiller Digital is a creative agency that decided to focus on clients in the tech, SaaS, and software sector. We were tasked with creating an animated video advertisement in order to generate leads, and target clients in this space on social media. The video had to adhere to the established Tiller brand and create a sense of urgency.
I designed the storyboard concept that brought the key messaging to life. Using only Tiller’s abstract geometric shapes, the viewer is taken through a series of different scenes of what it may feel like to "get customers" and "stand out in a crowded market", with Tiller "in your corner." Music, focused typography, and animation all add to the sense of urgency.